You Launched Your New Website- Now What? Here’s How to Make Sure It Converts Visitors Into Clients

You did it...

You took the leap, committed to a rebrand, and launched your new website! You shared it with the world, and the visitors are starting to roll in. Now, let’s make sure those visits lead to actual clients.

When you launch a website, the work doesn’t end there. To ensure it’s truly working for you, here are some key steps you can take to build trust, showcase your value, and keep those bookings coming in.

1. Build Social Proof

Reviews build trust and credibility- clients want to know that others have had a great experience with you! Make sure testimonials and reviews are easy to find on social platforms so potential clients can see how others feel about your work.

Quick Tip: Create a content plan that mirrors your website’s style. Share testimonials, client success stories, and behind-the-scenes posts to give potential clients a peek into your work!

2. Showcase Reviews

You’ve done amazing work- now let your clients tell the world. Reviews are powerful. They show that others have taken the leap with you and loved the results. Without them, visitors might feel hesitant about booking with you, wondering, “Is this too good to be true?”

Quick Tip: Reach out to past clients for reviews and integrate these on your website. Use social media to collect and display these testimonials.

3. Amplify What Makes You Unique

What sets you apart? Potential clients need a clear reason to choose you over another service provider. You already defined your unique differentiator on your website- now it’s time to make sure it’s consistently visible across all your touchpoints.

Quick Tip: Include your unique qualities in your social media bio, email signature, and marketing materials. Consistent reminders of your differentiator help clients remember why you’re the right choice.

4. Deliver On Your Promises

Keep the promises you make online. If clients are expecting a premium experience based on your website, deliver on that tenfold. Show them you’re worth MORE than their investment.

Quick Tip: Treat every client like a ‘secret shopper’ who is about to tell the world about their experience with you. Be yourself, but the best version of you every time.

Take Action and Watch Your Website Work for You

With these quick steps, you’re setting yourself up to turn your website launch into loyal clients. Show up consistently, spotlight your unique strengths, and let the quality of your work speak for itself. Ready to see your website become your most powerful business tool? Let’s get started!